In the same year of his successful speech, Simon released his first book, Start With Why. He became known in 2009 for his TED Talk, that was viewed over 40 million times and subtitled in 47 languages. However, while the world continues to await his sixth publication, which Sinek has not yet spoken of, Sinek continues to contribute his quota to inspire a new generation of global leaders changing the world. Simon Sinek is a bestselling author, motivational speaker, trained ethnographer, and organisational consultant. It is no surprise that most of his business mentorships have included but are not limited to global brands like Pfizer, NBC/Universal, 3M, Costco, Deckers, Ernst & Young, and JetBlue. From the New York Times bestselling author of Start With Why and Leaders Eat Last, a bold framework for leadership in todays ever-changing world. Most of his publications today center around how leaders must inspire cooperation, trust, and change in their respective capacities and organizations. His 2009 TED Talk, How Great Leaders Inspire Action remains the organization's third most-watched TED talk of all time. Like his previous works, the book became a bestseller, amassing huge sales. After releasing his fifth book, The Infinite Game in 2019, Sinek admitted in a Forbes Interview that the idea behind the book came to him after reading a 1986 book, Finite Infinite Games by James Carse.
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